UNICORN XTILE COMPANY LIMITED founded the Besmart brand
Be smart is a high-end bag brand that strives to create pieces that represent elegance, sophistication, and intelligence. All of our bags are carefully designed with great attention to detail. Our mission is to provide people with quality bags that combine sophistication with personal style.

  • What sets us apart from other bag brands is our relentless pursuit of perfection. Every bag we make undergoes a rigorous quality control inspection to ensure that it meets our standards of excellence.
  • All of our bags are made from premium materials and are built to last. Not only are they stylish, but they are also durable and perfect for everyday use. Our bags are built to last and retain their original beauty over time.
  • One of the main features of Be smart bags is their functionality. We understand the practical needs of individuals, which is why our bags are designed with multiple compartments and pockets to keep your belongings organized and easily accessible. Whether you are heading to work or traveling, our bags combine style and convenience.
  • Be smart bags are also known for their versatility. They can easily transition from day to night and are perfect for any occasion. Whether you are attending a business meeting or going out for a casual getaway, our bags will complement your wardrobe perfectly.

  • Just like our sports bags, Be smart bags are crafted with meticulous attention to detail. Our collection features a variety of designs to suit every taste and style preference. From classic to contemporary, our bags are sure to turn heads wherever you go.

  • Experience the unparalleled quality and sophistication of a Be smart bag. Elevate your style and carry your essentials with confidence and elegance.

Our Story

In the bustling city of Guangzhou, a company called Guangzhou Huilong Leather Goods Co., Ltd. emerged in 1992. Over the years, it evolved into a prominent player in the leather goods industry, catering to the discerning tastes of American consumers. In 2001, they introduced a brand that would captivate the minds and hearts of fashion-conscious individuals in the United States – BeSmart.

BeSmart revolutionized the market by combining sports, leisure, and fashion into its designs, creating a collection that perfectly aligned with the dynamic lifestyles of American consumers. Recognizing the importance of innovation, BeSmart continually infused creativity into its products, pushing boundaries to create practical yet stylish luggage and accessories.

Through strategic partnerships with renowned international brands like Levi's, Roccobarocco, Tommy Hilfiger, and Calvin Klein, BeSmart gained valuable insights into the preferences of American consumers. This collaboration allowed them to secure the rights to design, develop, produce, and sell brands such as Skechers, National Geographic, and Head, further expanding their reach across the American market.

With a dedicated team of over 2,000 professionals and five branches spanning the globe, BeSmart operates at the forefront of the industry. Each year, they produce over a million high-quality handbags that embody the spirit of American fashion. Their attention to detail and commitment to excellence have earned the trust and loyalty of both brand owners and consumers across the United States.

As BeSmart continues to grow and innovate, their mission remains rooted in the principles of understanding and adapting to the unique reading habits and preferences of American consumers. By consistently delivering exceptional products, BeSmart is transforming the perception of "Made in China" to signify a mark of creativity and quality inspired by the American way of life.

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